Let’s engage
your audience, shall we?
We’re big on results. Short on jargon. From top-of-the-funnel content syndication, to more qualified double-touch or BANT leads, Halogen has you covered. We’ll engage your client’s target audience with your content, ensuring the capture of valuable leads for you or your client to follow up with.
Demand and Lead Generation - what’s the difference?
You need to build demand in order to generate leads, you can’t have it the other way around.
- Demand generation typically sits at the top of the marketing funnel, and is all about driving attention, attraction, eyeballs, web traffic and insight around your brand or product.
- Lead generation is then about turning those touch points into an opportunity for you to take the conversation forward and drive sales.
eyeballs
awareness
attraction
education
questions
engagement
qualifications
opportunities
questions
engagement
qualifications
opportunities
eyeballs
awareness
attraction
education
questions
engagement
qualifications
opportunities
eyeballs
awareness
attraction
education
questions
engagement
qualifications
opportunities
Top of funnel
demand generation
Middle of funnel
lead generation
Bottom of the
funnel lead generation
- Expanded Reach: Broaden your content's exposure to a wider audience.
- Targeted Engagement: Connect with precisely the audience/personality you want to reach.
- Quality Leads: Generate high-quality leads interested in your content.
- Efficient Conversion: Drive meaningful conversions through syndicated content.
- Lead Nurturing: Fuel your sales funnel
Bottom of the
funnel lead generation
- High Conversion Probability:Target leads with a clear need and budget.
- Efficient Sales Efforts: Save time by focusing on qualified prospects.
- Shorter Sales Cycles: Engage leads ready to make decisions.
- Increased Win Rates: Close deals with well-qualified prospects.
- ROI Maximization:Boost returns with leads that meet BANT criteria.
Top of funnel
demand generation
- Expanded Reach: Broaden your content's exposure to a wider audience.
- Targeted Engagement: Connect with precisely the audience/personality you want to reach.
- Quality Leads: Generate high-quality leads interested in your content.
- Efficient Conversion: Drive meaningful conversions through syndicated content.
- Lead Nurturing: Fuel your sales funnel
Middle of funnel
lead generation
- Lead Qualification:Identify leads most likely to convert into customers.
- Streamlined Marketing Efforts: Focus resources on high-potential leads.
- Cost Efficiency: Maximize ROI by concentrating on leads with genuine interest.
- Improved Sales-Marketing Alignment: Enhance collaboration and goal alignment.
- Shortened Sales Cycles:Accelerate the path to conversion with MQLs.
Bottom of the
funnel lead generation
- High Conversion Probability:Target leads with a clear need and budget.
- Efficient Sales Efforts: Save time by focusing on qualified prospects.
- Shorter Sales Cycles: Engage leads ready to make decisions.
- Increased Win Rates: Close deals with well-qualified prospects.
- ROI Maximization:Boost returns with leads that meet BANT criteria.
Top of funnel
demand generation
- Expanded Reach: Broaden your content's exposure to a wider audience.
- Targeted Engagement: Connect with precisely the audience/personality you want to reach.
- Quality Leads: Generate high-quality leads interested in your content.
- Efficient Conversion: Drive meaningful conversions through syndicated content.
- Lead Nurturing: Fuel your sales funnel
Middle of funnel
lead generation
- Lead Qualification:Identify leads most likely to convert into customers.
- Streamlined Marketing Efforts: Focus resources on high-potential leads.
- Cost Efficiency: Maximize ROI by concentrating on leads with genuine interest.
- Improved Sales-Marketing Alignment: Enhance collaboration and goal alignment.
- Shortened Sales Cycles:Accelerate the path to conversion with MQLs.
Bottom of the
funnel lead generation
- High Conversion Probability:Target leads with a clear need and budget.
- Efficient Sales Efforts: Save time by focusing on qualified prospects.
- Shorter Sales Cycles: Engage leads ready to make decisions.
- Increased Win Rates: Close deals with well-qualified prospects.
- ROI Maximization:Boost returns with leads that meet BANT criteria.
1
MQL (Marketing Qualified Leads)
Halogen helps you broaden your content’s exposure by connecting you with a specific audience you want to reach. When engaging with your audience though, focused resources and greater cost efficiency are the holy grail, right? Luckily that’s exactly how Halogen works. We’ll segment the audience so only those with an exact match to your target are contacted, and opt-in for your content. Passing them over after one touch, enables you to nurture them over time, while also serving them with new content now they’re in your audience too - all with the goal of shorter sales cycles and maximum ROI.
2
Double Touch Lead
If MQLs are not quite what you’re looking for, or you don’t have the resources to do a full nurture track, why not ensure a steady flow of potential customers, while simultaneously reducing cost per lead? A Double Touch lead uses any combination of your choice, of phone and email to capture the opt-in and deliver at least two pieces of content. It’s a cost and time effective way of moving prospects through the funnel, delivering leads primed for a higher likelihood of conversion.
3
Highly Qualified Lead
Focusing on high-potential leads also means disqualifying those who don’t meet your criteria earlier on in your investment.This highly targeted mid-funnel program gathers responses to 2-4 custom questions via phone or email to ensure those who are passed over to yourself, are primed to be just who you’re looking to engage with. Now your lead acquisition is finely tuned to not just your target audience, but also your targeting goals, while budget waste is vastly reduced.
4
BANT (Budget, Authority, Need and Timeframe)
Needing even more support with fuelling the pipeline? There’s no surprise that when leads are qualified in detail, conversion probability goes up, and so do win rates. Our BANT program aims to support just that, by asking prospects 4-6 questions over the phone and confirming their Budget, Authority, Need, and Timeline. Finding these key pieces of information out connects you to the right people with the right needs, with budget, and who also happen to be ready to make decisions.
5
Intent Targeted Content Syndication
You can layer quantified intent throughout any of the services Halogen offers, to effectively engage with accounts that are active in your chosen topic areas. The benefit? You’ll engage with businesses showing clear interest signals, improve conversion probability, and likely maximise ROI.
Ready to unlock new audiences? If you’re interested in hearing more about Halogen, get in touch — we’d love to hear from you.
© 2024. Halogen. All rights reserved.